The secret to great keywords for your Etsy Store

Having great keywords on Etsy is simply vital, because it is the most direct way for potential customers to find your products, not only on Etsy but on Google as well.

Keywords are to be inserted in the title of the listing, as well as in the tags. Since the title allows you to place several words, it is recommended that you use all the space provided. For example, if you have feather earrings, you will need to include several other keywords relative to your item. This is where many sellers find difficulty. They think, what is there more to add to it?

So here are some questions that will help you come up with keywords to compliment your title. Ask yourself:

1. What is your product? 
Basic description; is it a pair of earrings? is it a frame? is it a cup? 

2. Now, can you be more specific?
What kind of earrings? A feather? What kind of feather? Peacock Feather?

3. Who is your target customer for this item?
Adult women? Baby girls? Teenage girls? Elder women?

4. What occasion can these be worn?
At a wedding? For everyday use? For an smart/casual event?

5. What is it made of?
18ct gold? Faux leather? Sterling Silver? Organic Cotton?

6. What colour is it?
Red? What shade of Red? Scarlet? Wine? Ruby? Mahogany?

7. Is there a particular purpose for this product?
Fashion? Kitchen Utensil? Luxury? Beauty?

8. Is there a particular place for this product?
Yard? Kids Room? Kitchen? Bathroom? Office?

9. What is the style of this product?
Bohemian? Asian? Vintage? Contemporary? Antique? Futuristic?

10. Can your product be custom-made?
If yes, keywords you can use are: custom made, made to order, tailor made, personalized, customized, custom build, etc.

For more keyword ideas, you can simply start typing what you want in the main search bar of Etsy, and study the phrases that come out automatically before you press enter. These are the most popular and searched keywords on Etsy.

For further ideas, sign up to Etsyrank.com - it is a wonderful free program that provides many features including 'Keyword Tool'. Just type in a keyword or a phrase, and it will show you all the statistics including similar trending keywords and phrases. The trick, according to the experts, is to use a combination of 'high' and 'medium' popular keyword/phrases in your titles and tags.


If you are struggling with a keyword, feel free to ask for suggestions on our Community Group on Facebook: 

https://www.facebook.com/groups/184094002056759/