3 Free Marketing Strategies
Who said Marketing is costly?
Here are 3 effective – and FREE – strategies you can start doing TODAY!
1. List your business in online directories
There are a number of craft directories online where you can list your business for free. It’s definitely worth doing as it is easy and fairly quick and costs nothing. Make sure you put all the details correct and include a link to your website, Facebook page, etc. Online directories will help your business be more visible to people and it will also help you show up in google search.
2. Collaborate with a Blogger
There are several good local bloggers and they are very often looking for fresh content to write about. The way it works is that you give away one of your products to the blogger for free, and then he/she will write a post about it in the blog, highlighting features, showing pictures, and giving a personal opinion about the product (or service). Start searching for local blogs and contact those who are relevant to what you offer. Make sure the post includes your links! (If you have clients from around the world you may also contact a foreign blogger).
3. Get featured on a Magazine
The smartest way to do is to prepare beforehand. As you finish a new line or a new collection, give it a cool name, take excellent photos and come up with a back story. Create a press release and send it to the editors of local magazines. Usually magazines too are looking for enticing new material to write about. A magazine feature is a sure way to get major visibility! Good luck :)
Here are 3 effective – and FREE – strategies you can start doing TODAY!
1. List your business in online directories
There are a number of craft directories online where you can list your business for free. It’s definitely worth doing as it is easy and fairly quick and costs nothing. Make sure you put all the details correct and include a link to your website, Facebook page, etc. Online directories will help your business be more visible to people and it will also help you show up in google search.
2. Collaborate with a Blogger
There are several good local bloggers and they are very often looking for fresh content to write about. The way it works is that you give away one of your products to the blogger for free, and then he/she will write a post about it in the blog, highlighting features, showing pictures, and giving a personal opinion about the product (or service). Start searching for local blogs and contact those who are relevant to what you offer. Make sure the post includes your links! (If you have clients from around the world you may also contact a foreign blogger).
3. Get featured on a Magazine
The smartest way to do is to prepare beforehand. As you finish a new line or a new collection, give it a cool name, take excellent photos and come up with a back story. Create a press release and send it to the editors of local magazines. Usually magazines too are looking for enticing new material to write about. A magazine feature is a sure way to get major visibility! Good luck :)
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